What is an elevator pitch? Can it help your career?
An elevator pitch is a brief compelling speech that you use to spark curiosity and interest in your business. It should be memorable, interesting, and concise, to explain why your business idea or plan is unique.
Many people think that elevator pitches are used in sales, but they can be used in different scenarios such as introducing your organization to potential clients or customers.
An effective elevator pitch involves comparing and differentiating yourself from a successful organization. Use the example below if that formula doesn’t work for you or if you’re looking for a more detailed elevator pitch:
Identify a goal
Start by thinking about the objective of your pitch. For example; do you wish to notify potential customers about your business? Do you wish to present an executive with your brilliant idea for a new product? Or do you like a brief but interesting speech to describe your line of work?
Explain what you do.
Describe what your organization does. For example, think about the issues you can resolve and the ways in which you assist others. If you can, include data or a statistic that demonstrates the worth of what you do.
Describe your USP.
Your elevator pitch needs to describe your unique selling point or USP. Speak about what makes your organization or idea unique. For example, identify a problem that your company can solve easily and in the most unique way out there.
Involve your audience.
After you communicate your USP, you need to engage your audience. Make sure to have open-ended questions that involve them in the conversation. Also, make sure that you are able to answer any question that comes back to you.
Combine this key information and make sure you read it out loud to a friend or a colleague or your employees. This will help point out the mistakes you make and how to fix them. Most significantly, write down/type up your elevator pitch and rehearse your delivery. The more you practice, the more comfortable you will repeat it and the more natural it will sound.
Ultimately, here is an infographic of this article for quick reference.