If you are interested in marketing you will find plenty of informative books on the subject. This is an exciting area of business and many of the authors of the top texts practice what they preach and are successful marketers. There are a lot of people who are interested in this subject as an academic study but most people interested in marketing are looking for practical information. Here are just some of the best marketing books available.
Yes! 50 Scientifically Proven Ways to Be Persuasive (2008) by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
The purpose of this book is to take all the information from different subject areas dealing with persuasion and present them in one book. This book takes knowledge gained from research as well as from practical experience and provides the marketer with some great tools. By the time you have finished this text you should have a much better idea about not only what influences other people’s actions but also your own. It is all presented in an easy to understand way and this book is a pleasure to read from start to finish.
Principles of Marketing – 13th Edition (2009) by Philip Kotler and Gary Armstrong
This book is aimed mostly at undergraduates studying marketing as an academic subject but it can benefit anyone interested in the subject. The material is presented using simple vocabulary and all the major topics are covered. This would also make a good reference book for those who are involved with marketing on a full-time basis.
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly – 2nd Edition by David Meerman Scott
This book was created for those who want to market in this new digital age. The author argues that the rules have changed and so we need to know how to deal with the modern customer. It includes lots of useful information about using social media as a way to market. This book is not meant to be academic but instead to provide practical advice that can change the way that people do business. Although the information is presented in an easy to understand manner it also managed to provide a comprehensive view of the subject.
Influence: Science and Practice – 5th Edition (2008) by Robert B. Cialdini
This book is often used in university but it is also a great resource for anyone interested in marketing. The book uses all the most up-to-date knowledge form social psychology to show how we can influence other people and how we are influenced. This is the type of book that people may want to go back to again and again. All the theory provided in the book comes with practical applications.
UnMarketing: Stop Marketing. Start Engaging. (2010) by Scott Stratten
This book offers a new perspective on the best way to market. It examines how social media can be used to help the modern marketer get their message out. The book is a pleasure to read and many of those who have bought it claim to have read it more than once. The information contained is right up to date and so this is a good choice for anyone interested in modern marketing.
