Business development is all about growing a company and attracting new customers. This is a subject of great interest to business managers, economists, and anyone interested in how the world of commerce works. There have been some great books written on this subject over the years and here we will just examine the top 5 best business development books.
Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams (2010)
This book offers a practical business development guide that will help managers transform their company. The idea is that disrupting a business can be a great way to create positive change. The idea of causing disruption for a positive outcome is not new, but this book by Luke Williams describes exactly how you do this. Everything is written in an easy to understand manner and this is the type of book that you will want to read from cover to cover.
Proposal Guide for Business Development and Sales Professionals by Larry Newman (2001)
This book is aimed at business development professionals. It offers advice on how to create wining business development proposals. This is a practical book that takes the reader step by step through the process of developing these proposals. It will be a great reference resource for anyone who feels they could benefit from this knowledge.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (2010)
This handbook provides strategies for those who want to develop their business. Not only is the information presented here highly valuable but it is presented in a wonderful way. Unlike many other business books that are a bit dull this handbook uses color and graphics to liven things up. The end result is a book that is packed with fantastic advice but is also a joy to read. If only all business development books were like this one. If you are looking for a business book that offers something new then choose this one.
Developing Business Strategies – 6th Edition by David A. Aaker (2001)
This text offers a comprehensive look at strategies for developing a business. This is something that will be of equal benefit to the student studying an MBA and the business owner. There are plenty of graphs and diagrams provided to promote a good understanding of what is being talked about. Each of the different concepts is explained clearly and there is no unnecessary jargon. It also provides step by step instructions for how to develop a business strategy.
Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level by Duncan MacPherson and David Miller (2007)
This is another practical book that could make a huge difference to how you develop your business. It is a well written text and there is no attempt to overwhelm the reader with unnecessary theory. This is more a book about doing rather than learning about doing. If you are looking for a concise but practical book on business development then you might want to choose this one.