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What Is Business Research?

In order to make the best decisions it is necessary to have good information. Without the right information the decision making process can be a bit like firing darts in the dark; hitting the target will become just a matter of luck. In business millions or possibly billions of dollars can be lost if the wrong decisions are made. This is why it just would not be acceptable to rely on guess work. One of the best ways to get appropriate information is to rely on business research.

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What is Experiential Marketing?

Experiential marketing is quite popular at the moment, but there can be some confusion as to what this actually refers to. In simple terms it refers to a type of marketing where there is an attempt to connect with the customer on many different levels, including their intelligence as well as their emotions. It is hoped that by using this approach there will be a special relationship established with the customer that connects to their heads and hearts.

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