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What Is Services Marketing?

The best way to sell an item will always depend on what it actually is. For example, the best way to sell nutritional supplements can differ from the best way to sell new cars. Of course, some people will be selling both services and products and so they can use a variety of approaches; they will also usually try to combine services and products into a package to make them more attractive. It is generally considered that services marketing is a bit tougher than product marketing and this is why a unique approach is called for.

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