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What Is Market Positioning?

Most businesses that rely on selling products will work hard at market positioning. In fact there are many experts that would claim that success is impossible without this. We live in a world where there is a lot of competition for almost every product or service you can think of. In order for there to be any chance of success a business will need to be able to find their spot in the market. Unless this is something that is done consciously then performing well will be an upward struggle. These days all the top businesses put a lot of effort into getting their market positioning strategy right; in fact most will invest a lot of money into this.

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