What is a Business Model?
These days it is more or less expected that a company will make use of a business model. There are hundreds of books devoted to the subject and if you do a search on Google there are about 48 million hits for the term. Despite the fact that there undoubtedly is a lot of interest in the subject there is also a lot of confusion about what a business model actually is. There are also those who will understandably wonder if such a model is required in the first place.
