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What is Market Segmentation?

Sometimes it is useful to think of the population of consumers as being made up of different sub-groups. Dealing with all consumers as just one big homogeneous whole can make marketing to them difficult, but when they are divided into smaller groups it makes things a lot more manageable. Market segmentation is an important idea for anyone who wishes to understand or make a profit in today’s market place.

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What is the Difference Between Debit and Credit When I Use My Bank Card?

Some of us may not be aware of this but it is possible to use our bank card as a debit card or a credit card in a lot of shops. The decision to choose either of these options will have pros and cons and it is therefore a good idea to consider these fully before deciding on either option.  If you are using your bank card as either a credit or debit card the money is still going to be taken from your account.

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What is the Glass Ceiling?

Many of us will have heard the words “glass ceiling” used as a metaphor to describe how people are unable to pass beyond a certain point. In economic terms this glass ceiling refers to the situation where a person is unable to climb any higher in their profession because of their race, gender, sexual preference, religion, or other factor. It is a contentious issue, but there is little doubt that such blocks to advancement do exist in at least some organizations. During the last few decades there has been a lot of effort to make the playing field a bit fairer, but people will disagree about how much this happened – all though few would doubt that there have been improvements.

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What Causes Inflation?

If you follow the economic news you will probably have heard the word inflation, used many times; it has also become part of our everyday vocabulary. Despite the fact that most of us will be familiar with the word, we may be a bit unclear about exactly what this is or what causes it to happen. This is a topic that is much debated and of great concern to economists, politicians, business owners, investors, and others. It is something that may be of concern to everyone as inflation can impact us all in one way or another.

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What is Keynesian Economics?

John Maynard Keynes was a British economist who wrote extensively during the 1920s and 1930s. His work is still considered important today and has since become referred to as Keynesian economics. Up until the 1970s his ideas had a huge impact on government economic intervention in Europe. The economic collapse of 2008 saw Keynes’ ideas once again enter the spotlight, but there has also been a public backlash against the interventionist policies he favored.

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Top 5 Best Financial Investment Books Reviewed

Financial investment is a topic of great interest to a lot of individuals concerned about their future. As the saying goes, ‘knowledge is power’ and knowing more about this topic should be able to help people make better decisions about investments. There have been a lot of books written on this subject but here are just five of the best financial investment books reviewed.

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What are the Biggest Mistakes that People Make When Choosing Life Insurance?

Choosing to purchase life insurance is a great way to protect your family should anything happen to you. Of course, most of us want to think too much about not being around, but knowing that those we love are going to be taken care of can be reassuring. While getting life insurance is often a wise move there are mistakes that people can make when choosing this type of policy.

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Top 5 Best Finance Management Books Reviewed

If you have an interest in finance management then you will find many books available that deal with this topic. Some of these texts are aimed at academics, or people who already have a firm footing in the subject, but there are also plenty of books aimed at the complete novice to the top. Here are just 5 of the top finance management books reviewed.

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