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What are Liquid Assets?

Sometimes we need to get our hands on cash in a hurry. This can not only be important for the individual but also for a business. Most of us will have different assets at our disposal, but it is not always possible to turn these into cash when we need to. Those assets that we can easily covert into currency are referred to as liquid assets. These also will usually be an asset that can be converted into money without any significant loss within a period of 20 days. For instance, you would probably have no problem turning your home into cash quickly if you dropped the price low enough, but this doesn’t really mean that the asset is liquid.

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What Is a Contingency Plan?

If things don’t work out as you plan what are you going to do? With a bit of luck you will have a backup plan, and if you don’t then you might be in big trouble. When we make plans we always hope that things will work out as we expect. It doesn’t always happen like that and so it pays to plan for the worst. A contingency plan then is a backup plan that we can turn to when things start to go wrong. All successful companies will have a contingency plan; in fact they will likely have many for the different aspects of the business.

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What is a Business Risk?

All types of business enterprises will need to deal with a certain amount of uncertainly.  There will always be risks to doing business, but everything possible will be done to keep these to a minimum. These uncertainties may be due to internal matters within the company or it may be due to conditions in the outside world.

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What is Experiential Marketing?

Experiential marketing is quite popular at the moment, but there can be some confusion as to what this actually refers to. In simple terms it refers to a type of marketing where there is an attempt to connect with the customer on many different levels, including their intelligence as well as their emotions. It is hoped that by using this approach there will be a special relationship established with the customer that connects to their heads and hearts.

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Top 5 Best Financial Accounting Books Reviewed

Financial accounting focuses on the perpetration of financial statements. This information will often be used to make important business decisions so it is vital that it is reliable. Financial accounting can be highly demanding but luckily there are some useful books available on the market for anyone interested in this topic. Here are the top 5 best financial accounting books reviewed.

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What is Working Capital?

A business requires different types of capital in order to operate. Working capital is often considered to be the most significant types of capital; it is claimed that the amount of this can determine the success of the company. Working capital is a type of liquid asset that can be used to build a company. The amount of working capital available to a company can be an amount that is positive or minus; in other words a company can have less than zero working capital. If a company has more debts than current assets then this will mean that they have a working capital that is a minus number.

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What is Competency Mapping?

In order for a business to perform well it needs to get the most from its assets. One of the most important assets of any business will be employees and competency mapping is all about using this resource as effectively as possible. Competency mapping is based on the work of psychologists and the aim is to help the individual perform as efficiently as possible; this benefits not only them but also the organization they work for.

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What Are the Different Types of MLM Businesses?

Multi level marketing (MLM) businesses are considered by some to be the future of marketing. This is also a type of marketing strategy that receives a lot of criticism. There are different types of MLM businesses and we will be looking at these here. We will begin though, be explaining what we mean by multi level marketing.

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