EconGuru Economics Guide RSS Syndication

Get published on EconGuru.com. Start here!

© Copyright 2006 - 2011 EconGuru.com. All rights reserved. Assets marked and linked to the original sources are hereby used for educational purposes only and are copyrighted by their respective owners.

Subscribe to EconGuru.

What are KPIs?

Measurement is important in many areas of business and this is why KPIs are so useful. The area of business that is in most need of measurement is performance because this provides data that can help direct the efforts of the management. If a company does not clearly know if they are performing well or poorly they won’t be able to properly develop a winning strategy for success. Read the rest of this entry »

What Is Market Positioning?

Most businesses that rely on selling products will work hard at market positioning. In fact there are many experts that would claim that success is impossible without this. We live in a world where there is a lot of competition for almost every product or service you can think of. In order for there to be any chance of success a business will need to be able to find their spot in the market. Unless this is something that is done consciously then performing well will be an upward struggle. These days all the top businesses put a lot of effort into getting their market positioning strategy right; in fact most will invest a lot of money into this.

Read the rest of this entry »

What is a Vision Statement?

If you do some research of all the top companies around the world you are likely to find that all of these have some type of vision statement. This is more than just something that is used in a brochure to impress clients, but it is something that should act as a beacon for the company. When you create a vision statement for you company you are putting into print your aspirations for the business; these aspirations will then become something that you will work towards in the future.

Read the rest of this entry »

Top 6 Best MBA Books Reviewed

Studying for an MBA is tough but the good news is that there are plenty of great books that can help you acquire the knowledge you need. Even if you don’t plan to officially study for an MBA you may find it very useful to study these books; although these books have been mostly written for those sitting the exams they can be a great reference resource for anyone. Here are just the top 6 best MBA books reviewed.

Read the rest of this entry »

What Is B2B?

B2B has become a common expression used by those who are eager to market their products or services. It is shorthand for ‘business to business’ and refers to transactions between businesses rather than between a business and a customer – this is called B2C. Some companies put a lot of their focus on B2B marketing and there are some very good reasons why they might want to do this.

Read the rest of this entry »

What is Market Segmentation?

Sometimes it is useful to think of the population of consumers as being made up of different sub-groups. Dealing with all consumers as just one big homogeneous whole can make marketing to them difficult, but when they are divided into smaller groups it makes things a lot more manageable. Market segmentation is an important idea for anyone who wishes to understand or make a profit in today’s market place.

Read the rest of this entry »

The Best Marketing Books to Know How to Market

If you are interested in marketing you will find plenty of informative books on the subject. This is an exciting area of business and many of the authors of the top texts practice what they preach and are successful marketers. There are a lot of people who are interested in this subject as an academic study but most people interested in marketing are looking for practical information. Here are just some of the best marketing books available.

Read the rest of this entry »

 Page 2 of 2:  « 1  2 

EconGuru Economics Guide

Educating the public since 2006.