EconGuru Economics Guide RSS Syndication

Get published on EconGuru.com. Start here!

© Copyright 2006 - 2011 EconGuru.com. All rights reserved. Assets marked and linked to the original sources are hereby used for educational purposes only and are copyrighted by their respective owners.

Subscribe to EconGuru.

What is Amway?

Pyramid selling has developed a bit of a bad reputation over the years. Many experts view this type of business model as a type of scam. It needs to be said that some pyramid selling enterprises are better than others. By far the most well known and successful seller that uses this technique is Amway. This company was set up back in 1959 and is hugely successful. It currently employs about 13,000 people and makes about $9.2 billion each year in revenue.

Read the rest of this entry »

What is Data Analysis?

Raw data can be hard to make use of unless it can be arranged into something more organized. Data analysis is a way to take this information and turn it into something that is far more useful. By working the data correctly it is possible to get the most value from it. There is also a dark side to data analysis though. In the hands of an expert it is possible to use the raw data to support almost any agenda. For this reason it is always important to think critically when dealing with this type of statistics. This involves understanding a bit about how such analysis is conducted and how it can be manipulated.

Read the rest of this entry »

What is SWOT Analysis?

If a business is intending to tack some type of action they will not want to go in to this blind. This would involve too much risk so the safest approach would be to do a bit of research first. SWOT analysis involves closely examining the strengths, weaknesses, opportunities, and threats involved in any plan. This tool is used by most businesses and organizations that are serious about increasing the likelihood of success for their plans. This type of analysis provides information about the strengths and weaknesses of any plan. Once this information is known it is possible to proceed with a lot more confidence. Read the rest of this entry »

Top 5 Best Business Marketing Books Reviewed

Business marketing refers to the process by which goods or services get to the customer.  This is an important topic which is why there have been many books written on the subject. Some people will learn about this subject while studying for an academic qualification such as an MBA. It is also valuable information for those who are actually involved in business marketing. Here are just the top 5 best business marketing books reviewed.

Read the rest of this entry »

What Is Business Research?

In order to make the best decisions it is necessary to have good information. Without the right information the decision making process can be a bit like firing darts in the dark; hitting the target will become just a matter of luck. In business millions or possibly billions of dollars can be lost if the wrong decisions are made. This is why it just would not be acceptable to rely on guess work. One of the best ways to get appropriate information is to rely on business research.

Read the rest of this entry »

What Is Services Marketing?

The best way to sell an item will always depend on what it actually is. For example, the best way to sell nutritional supplements can differ from the best way to sell new cars. Of course, some people will be selling both services and products and so they can use a variety of approaches; they will also usually try to combine services and products into a package to make them more attractive. It is generally considered that services marketing is a bit tougher than product marketing and this is why a unique approach is called for.

Read the rest of this entry »

What is Experiential Marketing?

Experiential marketing is quite popular at the moment, but there can be some confusion as to what this actually refers to. In simple terms it refers to a type of marketing where there is an attempt to connect with the customer on many different levels, including their intelligence as well as their emotions. It is hoped that by using this approach there will be a special relationship established with the customer that connects to their heads and hearts.

Read the rest of this entry »

What Are the Different Types of MLM Businesses?

Multi level marketing (MLM) businesses are considered by some to be the future of marketing. This is also a type of marketing strategy that receives a lot of criticism. There are different types of MLM businesses and we will be looking at these here. We will begin though, be explaining what we mean by multi level marketing.

Read the rest of this entry »

 Page 1 of 2:   1  2 »

EconGuru Economics Guide

Educating the public since 2006.