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What is Experiential Marketing?

Experiential marketing is quite popular at the moment, but there can be some confusion as to what this actually refers to. In simple terms it refers to a type of marketing where there is an attempt to connect with the customer on many different levels, including their intelligence as well as their emotions. It is hoped that by using this approach there will be a special relationship established with the customer that connects to their heads and hearts.

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What is a Quitclaim Deed?

A Quitclaim Deed works by allowing the owner of a property to quit their claim on it and pass interest to another individual. A good example of this is where a couple own a property and one of them gives up their interest and hands it to the other. In its simplest terms it is a piece of paper that transfers interest in land from one individual to another one. The person who is handing over their interest is referred to as the grantor and the person receiving it will be referred to as the grantee. This deed will sometimes be wrongly referred to as a ‘quick claim deed’.

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Top 5 Best Financial Accounting Books Reviewed

Financial accounting focuses on the perpetration of financial statements. This information will often be used to make important business decisions so it is vital that it is reliable. Financial accounting can be highly demanding but luckily there are some useful books available on the market for anyone interested in this topic. Here are the top 5 best financial accounting books reviewed.

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What is Working Capital?

A business requires different types of capital in order to operate. Working capital is often considered to be the most significant types of capital; it is claimed that the amount of this can determine the success of the company. Working capital is a type of liquid asset that can be used to build a company. The amount of working capital available to a company can be an amount that is positive or minus; in other words a company can have less than zero working capital. If a company has more debts than current assets then this will mean that they have a working capital that is a minus number.

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What is Competency Mapping?

In order for a business to perform well it needs to get the most from its assets. One of the most important assets of any business will be employees and competency mapping is all about using this resource as effectively as possible. Competency mapping is based on the work of psychologists and the aim is to help the individual perform as efficiently as possible; this benefits not only them but also the organization they work for.

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What Are the Different Types of MLM Businesses?

Multi level marketing (MLM) businesses are considered by some to be the future of marketing. This is also a type of marketing strategy that receives a lot of criticism. There are different types of MLM businesses and we will be looking at these here. We will begin though, be explaining what we mean by multi level marketing.

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What are Fixed Deposits?

When it comes to investing money there are a number of possible options. One possibility is a fixed deposit account. This is where you invest your money for a set period of time. The fact that you are willing to tie your money up means that you can generally expect to receive higher rewards.

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What is a Multinational Corporation?

multinational corporationsA multinational corporation can also be referred to as an international corporation. This is the type of company with production outlets in different countries or that sells their products and services in different countries. In the last few decades we have witnessed a huge rise in the number of multinational corporations. Read the rest of this entry »

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